About Mackenzie

Mackenzie Finklea is a communications strategist, executive ghostwriter, and brand storyteller specializing in mission-driven organizations, cultural institutions, and tourism partners. She helps leaders clarify their voice, strengthen their messaging, and communicate with confidence — whether through speeches, thought leadership, brand narratives, or ongoing fractional support.

Her approach blends creativity, strategic thinking, and a deep respect for community and stewardship. With experience across tourism, publishing, nonprofits, and museums, Mackenzie brings a multidimensional understanding of how stories shape reputation, trust, and impact.

Professional Background

Fractional Communications & Brand Strategy

President, Beyond Marketing & Branding (2017–Present)
Founder of a boutique consultancy providing executive communications, messaging development, and integrated marketing support. Past work includes:

  • Publishing & Authors: book launch strategy, media campaigns, and author brand development

  • Museums & Nonprofits: community engagement, fundraising messaging, and institutional storytelling

  • Tourism & Destination Marketing: narrative development, media relations, and brand positioning

  • B2B/B2C Projects: strategic content, visibility campaigns, and brand voice creation

Brand USA — External Affairs Manager (Feb 2025 – July 2025)

Managed executive communications for senior leadership, including speeches, talking points, and keynote content. Supported content development for digital platforms, cross-functional projects, and organizational messaging.

Visit Galveston — Public Affairs Manager (Apr 2023 – Feb 2025)

Led advocacy, local media relations, crisis response, and community engagement for the destination. Developed strategic messaging across social media, press, and stakeholder channels. Served as spokesperson for the Galveston Park Board and delivered public remarks for major initiatives and activations.

The Bryan Museum — Executive Assistant to the Director (2019–2020)

Provided C-suite support and coordinated cross-departmental projects, board communication, and organizational operations.

Education & Certifications

B.A. Anthropology, The University of Texas at Austin (2019)

Professional in Destination Management (PDM) — Destinations International (2023)

Certified Tourism Ambassador (CTA) (2023)

Professional Publishing Certificate — NYU (2021)

Museum Studies Certificate — UT Austin (2019)

Leadership & Volunteering

Alumni Advisory Council + Mentor, UT Austin Bridging Disciplines Program (2019–Present)

Board Member, Galveston Arts Center (2024–2025)

Member, Arts & Historic Preservation Advisory Board, City of Galveston (2023–2025)

Events Committee, Galveston Historical Foundation (2022–2024)

Galveston Regional Chamber of Commerce: Leadership Galveston (2024), C-Crewe Executive Board (2023–2025)

Awards & Honors

40 Under 40, The Galveston County Daily News (2022)

Award-Winning Author, Beyond the Halls: An Insider’s Guide to Loving Museums (2019)

 

Looking for a fractional communications partner or a storytelling strategist to support your leadership or organization?

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